Leveraging Ayurveda for the World: How India is Emerging as the Global Hub for Nutraceutical Innovation
Title - Leveraging Ayurveda for the World: How India is Emerging as the Global Hub for Nutraceutical Innovation The global healthcare and wellness paradigm is undergoing a historic structural transformation. For decades, modern medicine focused predominantly on reactive healthcare-treating symptoms and managing diseases after an illness manifests. Today, however, shifting consumer preferences, lifestyle pressures, and a post-pandemic re-evaluation of personal health have triggered an unprecedented pivot toward proactive wellness and preventive healthcare. At the intersection of this global shift lies the rapidly expanding nutraceutical industry. Bridging the gap between basic nutrition and pharmaceutical efficacy, nutraceuticals-including dietary supplements, functional foods, and functional beverages-have transitioned from niche lifestyle choices into essential components of daily health management. As a strategic analyst at the PHD Chamber of Commerce and Industry (PHDCCI), I o...