Title - Life-Cycle Assessment of Packaging Materials: Measuring Real Environmental Impact The trend of living an eco-friendly life has become quite prevalent in recent times, but sadly, it seems that most enterprises and people are still guessing or using their intuitions to figure out what is eco-friendly, which may result in ignorance. A consumer will immediately connect an earthy-looking material, such as unbleached cardboard or a 'compostable' sticker on the package, with the idea of going green. But that first impression might be quite misleading. The impact the packaging has on the environment is not a simple, separate occurrence but rather a long, complicated story that traverses the world supply chain. The Great Packaging Illusion We all find ourselves in such a scenario at the grocery store, don’t we? Two products, looking exactly alike, are the ones that draw our attention. One of them is in a plastic container, the other one in a beautiful glass jar with a...
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